Emily Faith Goldstein understood at age 24 what the fine jewelry market was missing: Approachable-priced, thoughtfully designed pieces made for women like herself.?Upon recognizing this void, Emily began to design and create her own pieces, launching EF Collection in 2010.??Today, Emily continues to create pieces using 14K gold handset with diamonds, precious stones, and most recently enamel. Understated and simple, yet glamorous EF Collection offers a beautiful balance between relevant trends and timeless design. Pushing boundaries and expanding the offering, Emily will launch Bridal in Spring 2020, all while staying true to the brand’s DNA of approachable and affordable fine jewelry.?